I led this project in partnership with the principal designer for the redesign of LinkedIn’s DesignOrg Show & Tell Sessions, an internal forum where design and product teams share work, align, and spark cross-org collaboration.

To expand beyond the core LinkedIn brand system, I developed three distinct visual directions, each rooted in a clear conceptual foundation:

‍01. Mural
‍A bold, Bauhaus-influenced direction built from geometric forms, modular layouts, and expressive composition. Designed to capture the energy of a creative community.

‍02. Morphic
‍A soft, futuristic style using gradient-driven shapes, fluid forms, and neumorphic cues to convey innovation, experimentation, and forward momentum.

‍03. Blueprints
‍A process-focused direction inspired by technical drawings and grid systems. Linework, schematics, and structural elements highlight the planning stages behind the work shared at S&T.These explorations established the visual territory for a refreshed identity system and reframed how design storytelling could show up within LinkedIn’s internal culture.

We landed on a hybrid direction that pulled the best of both worlds: Mural + Morphic.

‍Mural brought in the clarity and simplicity we needed—clean layouts, balanced composition, and a calm color system that lets the content lead. It kept everything feeling organized and intentional without competing for attention.

‍Morphic, on the other hand, added the spark. The soft gradients and fluid shapes brought a sense of motion and freshness to the icon and illustration system—something that really resonated with the product org and made the brand feel more modern and expressive.

By blending mid-century Bauhaus structure with contemporary gradient-driven visuals, we were able to refresh the entire S&T visual language in a way that felt both grounded and new resulting in a more engaging Show & Tell experience across the org and a set of accessible, self-serve templates/iconography that made it easier for teams to share their work with confidence.