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Tools Used:
Procreate
Illustrator
Photoshop
Figma
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Design Objective
I led a series of exploratory illustrations designed to celebrate professional milestones and moments of transition on LinkedIn, including new roles, career growth, and personal wins.
The work focused on creating a warm, optimistic visual language that felt human and expressive while remaining scalable across product surfaces. Through bold color, playful symbolism, and modular compositions, these illustrations explored how celebration could show up in-feed in a way that felt personal, inclusive, and emotionally resonant.
This exploration helped define a flexible illustration direction for celebratory moments within the product, balancing brand consistency with personality and delight.