Designed and illustrated a limited-edition holiday retail tote for The Shop at NBC Studios.

Reporting to the Creative Director, I developed exploratory modular concepts anchored in NBC’s brand palette and 30 Rock-inspired iconography, translating studio identity into a seasonal retail experience.

The final shipped direction integrated branded color systems and custom illustration, ensuring strong visual recognition and cohesion across formats.

Collaborated closely with stakeholders and print vendors from concept through production, overseeing color selection, production specs, and final execution to ensure durability and brand consistency.