Led the brand identity development for LinkedIn’s GTO Symposium, establishing the foundational visual system that evolved into the event’s official brand experience.

In collaboration with a Principal Designer, I led the development of the logo, color system, typography, and core visual language, as well as on-site wayfinding and environmental graphics.

The system was designed to scale seamlessly across physical environments, presentations, signage, and attendee touchpoints - maintaining clarity, warmth, and cohesion across every brand surface.

The final identity was fully produced and launched on-site at the GTO Symposium in California, anchoring a large-scale, in-person leadership event.